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Press Releases
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With an Strength and Comfort Message,
Scotia Mortgage Reinforces its Media Presence
As an extension of its “Se te hace fácil” campaign, Scotia Mortgage premiere recently in main media outlets its new advertising campaign, showing consumers how easy and safe the process of buying or refinancing a home can be.
“With this campaign we want to reinforce the message we have been presenting the consumers, remain them that we are their first and fastest alternative at the moment they want to begin a mortgage process. During the last year, Scotia Mortgage has experienced a solid market growth and presented the most complete products and the easiest, fastest and safest service,” pointed out Ricardo Domenech, Senior Vice-President of Scotia Mortgage.
For the campaign, provoking ads for television, radio, and print were design, as well as promotional materials for branches and outdoor advertising. The pieces communicate in a modern and attractive manner, not only the comfort and accessibility of Scotia Mortgage, but also its strength and experience. Scotia Mortgage has seven Mortgage Center throughout the Island, in Hato Rey, Caguas, Escorial, Bayamón, Ponce, Mayagüez, and Manatí.
“At Scotia Mortgage, we are very pleased with the accomplishments we have attained and the acceptance of our clients, thanks to the efforts of the marketing area, as well as customer service. The second phase of the campaign represents a new twist in marketing, where we reiterate our commitment to make the process of obtaining financing for buying a home or refinancing your actual mortgage, one that is easy and fast, in accordance with our work philosophy. But also, the message of the campaign is support by the positive results the bank has had in the past year and which definitely allow us to make an offer more in tune with the needs of today consumers,” added Domenech.
In addition, Luis Pérez, Vice President of Marketing and Advertising of Scotia Mortgage, explain that the new campaign was developed by Sajo García & Partners, under the direction of its Creative Director, Ulises Santiago. It will be feature in main media outlets such as television, print, radio, Internet and alternative media. All the marketing efforts will represent an investment of approximately $500,000 in advertising.
For more information and details of offers and services of Scotia Mortgage please call 787-767-8585 ó 1-877-766-4999. Also visit the site www.scotiamortgage.com.
About Scotiabank Puerto Rico
Scotiabank Puerto Rico has been operating in Puerto Rico since 1910, and has remained a leader in corporate banking and automobile financing. It provides commercial and consumer banking at its 19 branches around the island. It is also a part of the banking network of Scotiabank, the most important international bank in Canada. With approximately 48,000 employees, Scotiabank Group and its affiliates serve over 10 million customers in 50 countries worldwide.
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Trademark of the Bank of Nova Scotia, used under licence.